Raising Awareness At the Community Level
PopUp Star began in 2017 as an international competition aimed at raising awareness for the importance of clinical trial participation at the community level. Through industry sponsorships, diverse teams design, plan and host their novel clinical research awareness event. The teams in the PopUp Star competition help us as an industry foster innovation and learning at a greater level and show how we might implement new strategies to raise awareness in diverse communities.
All are involved in PopUp Star including research professionals, patients, advocacy groups, non-profits, healthcare organizations, pharmaceutical companies, and service providers. Bringing the masses together, under one umbrella truly ignites awareness which has led to higher participation in clinical trials.